FRAMEWORKS · EMBODIED & POETIC INTERACTIONS
These frameworks provide a rigorous lens for analyzing and designing interactions. The first—4E Cognition—comes from cognitive science and gives us a vocabulary for embodied interaction. The second—Poetic Qualities—draws from literary analysis and design philosophy to evaluate openness and interpretive space.
Use them together to evaluate existing interactions or to guide new designs. They're meant to be practical tools, not just theoretical constructs.
The 4E framework comes from cognitive science research that challenges the traditional view of cognition as purely mental computation happening inside the brain. Instead, it argues that cognition is:
These aren't separate categories—they're overlapping dimensions. An interaction can (and should) be evaluated across all four.
Cognition and experience are fundamentally shaped by having a body with particular sensorimotor capacities. The body isn't just a vessel for the mind—it's constitutive of how we understand and interact with the world.
What this means for interaction design:
Examples: A swipe gesture that mimics turning a page. Haptic feedback that makes digital actions feel tangible. VR environments that engage proprioception and spatial reasoning. Musical instruments where sound is literally embodied in physical action.
Cognition doesn't happen in isolation—it's always situated in a particular environmental and cultural context that shapes and constrains what's possible and meaningful.
What this means for interaction design:
Examples: A navigation app that adjusts based on walking vs. driving context. Smart home controls that respond to time of day and occupancy. Interfaces that adapt to ambient light levels. Social features that change behavior in public vs. private spaces.
Cognition and meaning emerge through action—through doing, not just observing or computing. Understanding comes from engaging with the world, not just receiving information about it.
What this means for interaction design:
Examples: A drawing app where you learn tools by using them, not reading about them. A musical interface where sound creation is the act of learning synthesis. Games where mechanics are discovered through play. Tangible interfaces where manipulation reveals function.
Cognition isn't bounded by the skull—it's distributed across brain, body, tools, and environment. Technologies become part of our cognitive system, extensions of how we think and remember.
What this means for interaction design:
Examples: Note-taking apps that become external memory. Calculators that change how we approach math problems. GPS navigation that alters spatial cognition. Social media that extends social awareness across distance.
If the 4E framework helps us understand embodiment, the Poetic Qualities framework helps us evaluate openness, ambiguity, and interpretive space. It draws from how poetry works—creating meaning through imagery, rhythm, and what's left unsaid.
These aren't separate from embodiment—they're complementary lenses. An interaction can be deeply embodied AND poetically open.
How much room does the interaction leave for multiple interpretations and appropriations?
Evaluate:
What is the core metaphor or image? Is it rich, resonant, and multi-layered?
Evaluate:
What's deliberately left open? Where are the gaps users fill in themselves?
Evaluate:
Economy of means—doing more with less. Depth revealed over time.
Evaluate:
Pacing and timing. Fast/slow, immediate/contemplative.
Evaluate:
Can users make it their own? Customize, adapt, repurpose?
Evaluate:
Step 1: Choose an interaction to analyze
Be specific. Not "Instagram" but "the double-tap to like gesture" or "the Stories swipe interface."
Step 2: Apply the 4E framework
Go through each dimension systematically. Ask the questions. Rate each dimension (low/medium/high engagement) and note why.
Step 3: Apply the Poetic Qualities framework
Map the interaction across the six dimensions. Where does it sit on each spectrum? What's strong? What's weak?
Step 4: Synthesize
What's the overall profile? Highly embodied but not poetically open? Rich metaphor but poor appropriability? Look for patterns and tensions.
Use the frameworks as design constraints:
Use them to critique your designs:
As you iterate, regularly evaluate your work against these frameworks. Are you prescribing too much? Not enough embodiment? Missing opportunities for enaction?
The magic happens when you use both together. An interaction can be:
The goal isn't always to maximize both—context matters. But being intentional about where you sit on these dimensions, and why, makes for better design.
These frameworks are tools for thinking, not rules to follow. Use them to sharpen your analysis, guide your intuition, and articulate what you're sensing but can't quite name. They're meant to open up conversations about design, not close them down with prescriptions.